Head of Sales - Lift Maintenance & Technical Services - Singapore
Lead WeMaintain’s commercial growth in Singapore, build a high-performing local sales organisation and help transform the way lift maintenance services are sold and delivered.
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🌍 Who are we?
In 2017, after more than ten years in the lift industry across Europe and Asia, Benoît Dupont noticed a system stuck in its ways where speed takes priority over quality and frontline teams remain invisible.
With Jade Francine and Tristan Foureur, he founded WeMaintain to put technology, trust and people back at the heart of building maintenance. Their ambition: give technicians back their autonomy, rely on in-house IoT technology, and deliver a service designed for users and clients.
Based in Paris, London, Lisboa, Singapore and Hong Kong, we maintain lifts, escalators, automatic doors and fire safety systems. With 300+ employees, we combine on-the-ground expertise with data-driven management to deliver high-performing, transparent, and sustainable maintenance.
We don’t just maintain buildings. We transform how they’re operated.
👥 Why join us?
Because here, you don’t have to choose between autonomy and stability.
Large groups often offer stability, but little room to manoeuvre. Smaller organisations allow more freedom, but sometimes without clear direction.
At WeMaintain, we strike the right balance:
Real autonomy, with modern tools and strong support
A culture built on trust, transparency and respect
Genuine opportunities for growth and internal mobility
A team that values commitment, perseverance and the drive to make things happen
And our values guide us every day:
Care: Working with respect and kindness, internally as well as with our customers
Grit: Seeing things through, with high standards and determination
Uniqueness: Daring to be yourself, sharing your ideas and challenging the status quo
👀 Who we’re looking for?
We are looking for a Head of Sales to lead our commercial strategy and sales organisation in Singapore.
This is a senior, hands-on sales leadership position. You will be responsible for accelerating new business growth, strengthening our market position and building the commercial structure required to support WeMaintain’s ambitions in Singapore.
You will own commercial performance across recurring lift maintenance contracts, repairs and modernisation opportunities. You will also help shape the local sales team, coaching existing team members and supporting future recruitment as the business grows.
This is not a purely strategic or internally focused leadership role. We need someone who can build the plan, lead the team and remain personally involved in opening doors, developing strategic relationships and progressing important opportunities.
Experience in the lift industry is essential. You should already understand how lift maintenance and modernisation services are sold, how the Singapore market operates and how operational constraints, pricing, margins and service delivery affect commercial decisions.
You will work closely with the Singapore Managing Director, the Global Head of Sales, Operations, Finance and our wider international teams.
📌 Your day-to-day at WeMaintain
Sales strategy and revenue growth
Define and execute the Singapore sales strategy in line with local and global growth targets
Own commercial performance across lift maintenance, repairs and modernisation
Build a strong pipeline with clear visibility across monthly, quarterly and annual targets
Identify and develop new business opportunities across residential, commercial, public-sector and strategic portfolio clients
Establish a structured outbound approach rather than relying solely on incoming tenders or existing relationships
Strengthen WeMaintain’s positioning with building owners, managing agents, property managers, consultants and public-sector stakeholders
Remain personally involved in strategic opportunities and senior client discussions
Represent WeMaintain at relevant client meetings, industry events and market discussions
Sales leadership and team development
Lead, coach and develop the Singapore sales team
Help build the future structure of the local commercial organisation
Set clear objectives, expectations and performance standards
Run effective one-to-ones, pipeline reviews and performance conversations
Coach the team on prospecting, qualification, tendering, negotiation, pricing and closing
Create a strong culture of ownership, accountability and commercial discipline
Support the recruitment and onboarding of future sales team members
New business and strategic accounts
Build relationships with new prospects and open opportunities where WeMaintain does not yet have an established presence
Develop account plans for priority customers, managing agents and target portfolios
Create and maintain senior relationships with key decision-makers
Identify opportunities across both new and existing accounts
Develop a strong understanding of each client’s portfolio, procurement process and decision-making structure
Use your local network and market credibility to accelerate access to relevant opportunities
Tendering, pricing and deal governance
Lead the commercial strategy for maintenance, repair and modernisation tenders
Ensure opportunities are properly qualified before significant time and resources are committed
Maintain a clear understanding of decision-makers, influencers, competitors, pricing, margin, risks and route to close
Develop pricing strategies that balance growth, competitiveness and profitability
Challenge low-quality, low-probability or operationally risky opportunities
Ensure strategic deals follow the appropriate internal approval process
Make sure WeMaintain wins contracts that are profitable, deliverable and aligned with our service standards
Salesforce, forecasting and commercial discipline
Make Salesforce a reliable source of truth for the Singapore sales organisation
Build strong discipline around pipeline stages, close dates, probability, next actions and opportunity ownership
Improve forecast accuracy and pipeline visibility
Provide clear weekly and monthly reporting to the Singapore Managing Director and Global Head of Sales
Track pipeline coverage, conversion rates, sales performance and key commercial risks
Create a consistent rhythm of pipeline reviews and performance follow-up
Sales and Operations alignment
Work closely with Operations to ensure that commercial commitments can be delivered successfully
Build effective handovers from Sales to Operations and project teams
Partner with Finance on pricing, margins, invoicing, cash collection and contract risk
Ensure technical requirements and operational constraints are understood before contracts are agreed
Share market and customer feedback with Product, Technology, Marketing and Leadership teams
Build a strong bridge between commercial ambition and operational execution
Local market intelligence and global contribution
Monitor market trends, competitors, pricing and major developments in the Singapore lift industry
Build an understanding of upcoming tenders, portfolio movements and strategic opportunities
Share relevant local market insights with the wider global sales organisation
Contribute to global sales initiatives, best practices and commercial standards
Help ensure that WeMaintain’s global sales approach remains relevant to the Singapore market
👑 What we're looking for
You will be a strong fit if you:
Have proven senior sales leadership experience within the lift industry
Have managed and developed a sales team before
Understand the Singapore lift maintenance and modernisation market
Have a strong track record of winning recurring maintenance contracts and developing new business
Are comfortable personally opening doors and building a pipeline from the ground up
Understand complex tenders, including government and large portfolio opportunities
Have experience working with managing agents, building owners, consultants, property managers or public-sector stakeholders
Understand the relationship between sales, operational delivery, pricing and margin
Can assess technical and commercial risk within complex service contracts
Know how to build a reliable pipeline and improve forecast discipline
Are comfortable using Salesforce or a similar CRM as a genuine commercial management tool
Can build credibility quickly with clients, Sales, Operations, Finance and senior leadership
Are both strategic and hands-on
Are comfortable operating in a scale-up environment where structure is still being built
Communicate fluently and professionally in English
🌟 Bonus points if
You have an established network within the Singapore lift industry
You have worked for an OEM or a strong independent lift company
You have experience across both lift maintenance and modernisation
You have managed complex government, condominium or commercial-property tenders
You have sold large technical repairs or modernisation projects
You have previously built or restructured a sales team
You have worked across local and regional or global teams
You understand compliance-heavy or operationally sensitive service environments
You speak additional languages relevant to the Singapore or wider Southeast Asian market
🔥 What success looks like
You will be successful in this role if:
Singapore’s commercial targets are achieved across maintenance, repairs and modernisation
WeMaintain develops a stronger and more predictable new business pipeline
The sales organisation becomes less dependent on inbound or tender-led opportunities
Salesforce becomes a reliable source of truth
Forecast accuracy and pipeline visibility improve
The team has clear targets, priorities and commercial routines
Strategic opportunities are properly qualified, priced and governed
Gross margin is protected or improved
Sales and Operations are strongly aligned
Client handovers are clear and sold commitments are realistic
WeMaintain strengthens its credibility with managing agents, consultants, building owners and strategic accounts
The local sales team becomes more structured, accountable and confident
🚀 In your first few months, we would expect you to
Understand the Singapore team, market, current pipeline and key commercial risks
Review the existing client base, target accounts and strategic opportunities
Bring greater clarity to opportunity stages, priorities and forecasts
Strengthen the way Salesforce is used
Identify where the team needs coaching, support or additional resources
Build trust with Sales, Operations, Finance and local and global leadership
Clarify qualification, pricing, tendering, handover and deal-governance expectations
Establish a consistent rhythm of pipeline reviews and one-to-ones
Create a clear new business plan covering priority accounts and target market segments
Support the definition of the future Singapore sales-team structure
🎁 What we offer
Work-related travel and business expenses reimbursed
A mobile phone and mobile plan
Local health and outpatient benefits
A strategic leadership role with direct impact on WeMaintain’s growth in Singapore
Real ownership over the local sales strategy and commercial organisation
The opportunity to build and develop the Singapore sales team
Strong support from the Singapore Managing Director and Global Head of Sales
An international environment with close collaboration across Asia and Europe
Compensation package:
A base salary of SGD 90,000 to SGD 110,000 per year, depending on experience
An annual performance bonus of SGD 30,000 at target
A total annual OTE of SGD 120,000 to SGD 140,000
✏️ How to apply
Every application is reviewed carefully. Let us know who you are, what attracts you to this role, and what you’d like to build with us.
We value motivation, curiosity and potential over a “perfect” background.
To apply, click the “Apply” button below and answer a few questions in the form. It’s quick, and it helps us get to know you better.
At WeMaintain, we value diversity, encourage personal development, and are committed to inclusion. Whatever your background, story or identity, you are welcome to apply.
🎯 Recruitment Process
An initial phone call with Katia (Recruitment Lead) - 30 mins
👉 To get to know each other, understand your background and expectationsAn interview with Samson, Managing Director Singapore – 45 mins
👉 To discuss the Singapore market, local business context and the role’s priorities.An interview with Cheryl, Global Head of Sales – 45 mins
👉 To explore your leadership approach, commercial track record, industry experience and ability to build a high-performing sales organisation.A final conversation with members of the Leadership team - 45 mins
👉 To confirm that we share the same ambition, values and way of working.Welcome to the team! 🎉